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Website Appearance Is Essential As An Internet Marketing Tool

2007-11-14T17:25:00.000-08:00

Introduction

In this article we will go over the most important aspects that when applied synergistically will take your web presence appearance and usability to the next level.

Building a Trustworthy Visual Presence

The importance of the visual presentation of the information on your site cannot be underestimated. The first impression to your audience is strong and memorable whether it is good or not. Unattractive websites can be a turn off. Many people think that if you didn't place any effort in making your business look good, chances are you won't care much about servicing your clients. Even more important, your website appearance can be utilized to evoke certain emotions in people; help building trust, emphasize on your marketing message, and as a result affect your sales.

Color Is a Powerful Weapon

Color is an important element of design that is used to create ideas, convey messages, invoke feelings. Colors often have different meanings in various cultures. Certain colors tend to invoke a similar reaction from most people - the overall difference being in the shades or tones that are used. Colors determine the psychological effect on viewers.

Color is one of the keys to good web design. Colors should be chosen wisely as they can affect the mood of the viewers. They should be chosen in such a way so as to suit the subject of the website. Choosing the right colors for a website involves more than deciding on which colors you like. Achieving color harmony is a science. Our statistics show that sometimes by changing the color scheme of your marketing materials the conversion rates can be affected by as much as 15%.

And remember that color should enhance your site's experience, but because so many people perceive color in so many different ways, color cannot be used to define your site's experience.

Usability and User Friendly Design

Have you ever gone to a website where the information seemed to relate to your needs, visually was very appealing, but it was impossible to figure out how to get what you went there for at the first place?

Front end usability plays an important role in the effectiveness of your site to generate leads. Consumed by today's busy life most people simply do not have time to search for the information that they need. Information should be displayed in clear type, normal size letters and in contrast to the design. Most significantly important marketing messages must be prominent and clear.

Navigation must be easy to understand. The user should be able to get to any area of your site in no more then 2-3 mouse clicks. For complex and multi level navigation it is a good idea to use a "bread crumb" indicator displaying the current position on the website.

For example, when a website visitor is on your contact page, instead of displaying just a page titled "Contact Us" you may want to display:

Home > About the company > CONTACT US

This visually represents that visitor at the "Contact Us" page located in "About the company" section.

When a visitor is inclined to make a purchase you need to provide tools to fulfill users' request. Whether it is a complex shopping cart solution or a simple contact form it is necessary to have fool proof systems in place.

Thank you for taking your time and reading Website appearance is essential as an Internet Marketing Tool. We encourage you to use this information to improve sales on your website today.

http://www.asfdesign.com

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Weddings Rings Shapes and Insurance

2007-11-11T18:23:00.001-08:00

What you need to know for wedding rings.

Diamonds: A Guide to Diamond Shapes

EMERALD - This rectangular shaped stone is a very elegant and sophisticated look for a bride.

HEART - A truly romantic statement on any brides finger this stones shape resembles a heart.

MARQUISE - Beautiful as a solitaire, this diamond too is elongated diamond but has pointed ends.

OVAL - This perfectly symmetrical elongated shaped diamond adds length to fingers and is very popular among three stone rings.

PEAR - This shape is derived from combining both the marquise and the oval shaped diamonds. One end is beautifully rounded while the other leads to a point.

PRINCESS - This is a perfectly square shaped stone which has become increasingly more popular among brides today.

ROUND - A circular shaped diamond which has always been a popular and traditional choice for many brides.

TRILLIANT - Shaped like a triangle, the trilliant may have rounded corners or pointed ones and provides a perfect accent to a princess or round shaped diamond.

Appraisals and Insurance

Once the question has been popped, the marriage proposal accepted and the stunning diamond ring is on the finger, now is the time to think about taking care of the engagement ring.

Diamond rings are an investment. It shows the love and commitment to the relationship. It is an investment that will be a reminder years later, of how much time, energy and love was poured into the marriage. Like a relationship, a diamond ring needs care too. According to Colin Nash of Nash Jewellers in London, Ontario, the first step is to get the diamond ring checked and cleaned every three to six months. In doing so, this is a small part of the insurance that the ring is in tip-top shape. The claws are holding the stone properly, which will prevent the loss of the diamond. The mounting secure and the band is not thinning, which could cause breakage and at worst, loss of the ring itself. If weight loss has occurred and the ring is loose, make sure to have the ring sized, this is one way to guarantee against the loss of a valuable piece of jewellery, not only in monetary value but sentiment too.

The second step according to Colin Nash is to get the ring insured. Again, the investment of months of hard saving for the ring, the purchase and the memories would all be lost if the ring were to go missing or worse, stolen. Break-ins in Canada do happen and the targets besides small appliances and technological items are - jewellery! Jewellery is small and easy to hide on the burglars body and in pockets of clothing.

When the decision has been made to insure the ring, the next step is to have the ring appraised. Get in touch with a Jeweler, who has a Certified Gemologist Appraiser on staff. There are only 14 Certified Gemologist Appraisers in Canada. A Certified Gemologist Appraiser will give an accurate description of the diamonds quality. They will look for stone damage, chips or marks or if claw damage has occurred and will disclose all information to the customer. The piece of jewellery is job-tagged with contact information and cleaned. Once the cleaning is done, they will record the 4 Cs, which are colour, clarity, cut and carat-weight. Measurements are taken and the gold is tested, to record what kind of gold it is, along with the price per carat of the diamond at the time because diamond markets do fluctuate. The Appraiser compiles all this information into a report for the customer. Nash Jewellers also takes a digital photo of the ring up to 10X for a clear and concise image, which they keep on file in their computer system along with a copy for the customers file. This is all done in order to give the insurance company a proper and modern retail replacement value, whether it was lost, stolen or damaged. It also is proof of what the actual piece looks like for insurance and police purposes.

The cost of an appraisal varies from company to company. It could start from $50.00 for the first piece and $40.00 for any additional pieces brought in at the time or could cost more or less.

Most Canadians purchase higher quality diamonds and spends approximately $2500.00 to $3500.00 on an engagement ring, which is a ring with a (0.50) carat diamond to a 1.0-carat depending on wage and financial situation. Insure a ring that is over a thousand dollars. If the ring is less in value, make sure it is listed in the home insurance under Special Items or Personal. Even better, take a digital photo with a optical zoom of the ring and keep this photo and any other information (receipt of purchase) about the engagement ring in a safety deposit box at the bank.

If an appraisal file has been done, call an insurance agent and make sure to insure it for the full amount paid at the time of purchase or the amount appraised. Once insurance on the ring has been put into place, keep all these important papers in a safety deposit box. Any unworn and expensive jewellery would be best kept in the safety deposit box too. Safety deposit boxes are not expensive to keep. They are tax deductible and an investment towards piece of mind, same as the insurance on the ring itself.

The engagement ring is an investment towards a future life together, take care of that investment by following a few simple, precautionary steps towards guaranteeing that the ring will last for years to come and will be passed down to offspring and future generations.

For more information on planning your wedding visit my website http://www.getmarriedcanada.com

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Top Ten Tips To Get The Most "People-Power" Out Of A Trade Show Or Networking Event

2007-11-10T09:18:00.001-08:00

1. Be identifiable: Make sure your name badge is easily viewable to others. This may mean attaching it up near your collar or face, so that people don't have to look down your body towards your navel to find it at the end of a lanyard. Make sure it doesn't twist and dangle there back-side out where nobody can read your name.

2. Be identifiable, part 2: Use your own button or name tag in addition to the event name badge. Nothing wrong with overkill here. For this, we use our Blog Squad bright pink buttons, and put them on our shoulders (of both our jackets and shirts in case we take off the jackets), our purses, the conference tote bag. (We haven't yet bought pink laptops and put our decals there, but this might be a good idea in a conference where everybody has a laptop open!)

3. Be identifiable, part 3: Hand out your biz cards to everyone you meet, right away, and ask for theirs. If you wait, there may be a distraction and it doesn't happen. Of course, be sure you have plenty on hand. (One enterprising woman we know left 3 kinds of biz cards with intriguing photos on them in all the ladies' bathrooms! Well, why not! For sure she got noticed, and maybe more than a few emails and web visits. Discretion advised.)

4. Be bold: Don't wait, go ahead and introduce your self to people at your table, in line with you, wherever you find yourself waiting. You never know who you'll end up introducing yourself to! (Cautionary note: we don't advise doing this in the bathroom line as people aren't really relaxed when they are on a mission. Use non-verbal queues as to how open they are to a meet-and-greet.)

5. Be prepared with a gift or handout. Use a CD if you have one of you being interviewed, or a booklet, or something of value that shows your knowledge. You can even give out your book, to special people you have a connection with.

6. Be sure to get other people's biz cards, and ask if you can email to them. Do not add them to your ezine list without their permission, and a good way to invite them is to follow up with them after the conference. "Here's that report I was talking to you about, and if you'd like to get more, we have an ezine you can subscribe to, go here? for example.

7. Don't be afraid to ask people to remind you of their name, if you think you might know them. They will be glad you did, because they probably can't remember yours either and might be embarrassed to ask.(Note: you might want to make notes on the back of their biz cards about what you talked about for follow up later on.)

8. Ask them questions about their business, how they are finding the conference so far, what their most important take away has been, their best session so far, their recommendations, etc. Everyone attending a conference has an opinion, so ask them for theirs.

9. Withhold judgment based on dress, age, hair color and other physical attributes, especially when you are working in a field that is mostly done online. You never know who you might be missing.

10. Even when you are tired, and are suffering from information or conference overload, remember to smile and look interested in others. Many other attendees may be experiencing the same burn-out, and by sharing these feelings, you can connect.

Patsi Krakoff wrote the ebook "Secrets of Successful Ezines" with partner Denise Wakeman. They recently released the All-in-One Ezine Publishing System: http://www.ezinepublishingsystem.com . Learn how to publish an ezine at http://www.ezinesecretsminicourse.com and sign up for their 7 Step Mini-Course on Ezines.casino bonus
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Plastic Surgery - Where's The "Plastic"?

2007-11-06T18:09:00.001-08:00

Don't be looking for the Dupont Company sales rep the next time you visit a Plastic Surgeon's office because, despite popular belief, there's no "Plastic" in Plastic Surgery. The name is taken from the Greek word "plastikos" which means to "mold or shape."

Initially plastic surgery procedures were limited to facial and body reconstruction caused by accidents, trauma, illness or birth defects. As people began to see the purely cosmetic possibilities, many surgeons expanded their services to include facelifts, rhinoplasty (nose jobs), breast augmentation and liposuction.

It's important to know the difference between plastic surgery and cosmetic surgery, especially if you're planning on having your insurance company foot the bill for your procedure.

Cosmetic surgery is performed solely to improve a person's outward physical appearance and self-esteem by correcting naturally occuring conditions that the patient is unhappy with. Cosmetic surgery may be performed by either a Plastic Surgeon or a Cosmetic Surgeon. Cosmetic surgery is generally not covered by health insurance.

Reconstructive plastic surgery is performed to correct or reduce the effects of congenital defects, accidental trauma injury, infections, tumors, and other health-related conditions. It's primary purpose is rarely to simply improve appearance except for extreme cases involving major facial or bodily damage resulting from automobile accidents, etc. Plastic Surgery may only be performed by a Plastic Surgeon.

In most cases insurance does pay for plastic surgery although there are some cases where your claim may be reduced or denied completely. That's why it is always important to coordinate the planned procedure with your health insurance provider BEFORE you get the procedure.

Often times the difference between whether or not your insurance company will cover the bill is the REASON for the procedure. If, for example, you are having your nose reshaped because you're unhappy with your profile -- no deal. You're on your own. However, get that same nose job because your doctor has diagnosed a chronic breathing problem that results in the potentially dangerous condition known as "Sleep Apnea" and you could end up with a new nose courtesy of your health insurance provider!

If you are planning to visit a Plastic Surgeon, keep the following items in mind:

Your plastic surgeon should be "Board Certified" by the American Board of Plastic Surgery;

If your doctor will be using anesthesia then make sure that only a licensed Anesthesiologist administers the medicine and make sure that the facility where the procedure is being performed is accredited by at least one of the following organizations:

American Association for Accreditation of Ambulatory Surgery Facilities(AAAASF)

Accreditation Association for Ambulatory Health Care (AAAHC)

Joint Commission on Accreditation of Healthcare Organizations (JCAHO)

Although making sure that all of these certifications are present is no guarantee of a trouble-free experience, NOT having these certifications means that both the doctor performing plastic surgery, as well as the people who run the facility, have a serious lack of regard for your health and well being! You should NEVER use an uncertified plastic surgeon or facility. The risk is simply not worth it.

Mike Jones is a writer and webmaster with over 10 years experience. Check out his Plastic Surgery Research Library here: http://www.bodyfaq.com/plastic-surgery-library Development Extra Make Money Personal
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Freeport, Bahamas

2007-11-05T16:10:00.000-08:00

Freeport, Bahamas

History
The Bahamas were discovered by Christopher Columbus during his first voyage. He called the area "baja mar", which means low or shallow sea, and the name stayed to this day. The British arrived in the 1600s after the Spaniards had left in search of gold, and many British fleeing the American Revolution settled there, along with southerners during the American Civil War. The Bahamas became an independent member of the British Commonwealth in 1973.

Freeport, and the nearby resort area of Port Lucaya, are located on Grand Bahama Island, which is the fourth largest island of the Bahamas. They were developed over the past 50 years to be resort areas, as opposed to other Caribbean towns which grew out of a historic area.

Things to Do

While docked in Freeport/Port Lucaya, there are plenty of activities to keep you busy, including golf, shopping, snorkeling, boating, and visiting the beaches and casinos. There are also beautiful natural wonders to explore at the Lucayan National Park, the Rand Nature Center and the Garden of the Groves. UNEXSO - which stands for Underwater Exploration Society - offers some of the best snorkel, scuba and dolphin encounter experiences anywhere.

Getting Around

Both Freeport and Port Lucaya are a bit of a hike from the cruise terminal, so if you aren't part of a shore excursion - which includes transportation - you'll need to take a taxi or scooter rental to get around.

Weather

They say that it's 'better in the Bahamas', and concerning the weather - they are generally correct! Temperatures in this subtropical area range from about 70-90 degrees Fahrenheit, with warm ocean breezes.

Stephanie Larkin is the editor of http://www.WaltDisneyCruise.net, as well as http://www.CruiseNewsOnline.info. She and her family love to cruise - her 3 children especially love the towel animals and chocolates left on the beds at night!internet casino
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Need to Carry Extra Luggage! Add Roof Boxes

2007-11-03T18:59:00.000-07:00

The roof of a car generally remains vacant and does nothing extra except being a part of the body. Yet the part it plays is in no way negligible. In winters, it protects the boarders from snow and cold. In summers, it prevents rain from pouring inside the car. But this is not all that the roof of a car can do for you. You can attach roof boxes on it to get a better service from the hitherto unused part of your car.

On a normal day, when you use your car for day-to-day commuting like going to and coming from the office or shop, you do not feel the necessity of roof boxes that much. But on weekends or on holidays, when you set out for a journey that is different from your daily drive, the need for roof tops is badly felt. On that occasion, you need to carry things that you would not require on an average day.

Suppose you are on a journey with your family and you need to carry a lot of extra luggage that the boot of the car cannot accommodate. In such a situation, the roof boxes will be of great value. You can put all the extra accessories in it. Similarly, if you are out on fishing, tracking, biking etc. then also you have to take equipment that cannot be kept inside the boot of the car.

Some of the apparatus one needs to carry with him while he is on some outdoor activities may be not accommodated within a box. Hence, there occurs the necessity of some other kit that can take care of the rather bigger accessory. And it is the roof racks that serve the purpose very well. Bikes, fishing rods and wheel chairs etc. cannot be accommodated in a box but can be easily fixed with a rack.

Alexus Devon is an automobile writer specializing in automobile and car accessories (such as roof boxes) products and has written authoritative articles on the car accessories industry. He has done his Master in Business Administration and is currently assisting http://directcaraccessories.co.uk as a car accessories specialist.Affiliate From Home Make Money Online Onlinedealsspotter
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How To Increase Your Visitor Value With One Simple Action

2007-11-01T10:38:00.001-07:00

A common saying in the Internet Marketing community is, The money is in the list?

Unfortunately, thats an inaccurate statement.

The line should read, The money is in what you do with that list?

This all begins with a lead (otherwise known as an optin).

When you are building your business, you engage in marketing to entice people to become interested in your product.

These people become leads that either buy from you or dont.

The ones that do buy from you then become your customers.

While this isnt rocket science, we are trying to establish your visitor value at this point.

Lets talk about how to determine your visitor value.

First, we want to know what your conversion rate is for generating a lead.

This is done by taking the number of people that opted into your site and dividing that by the number of unique visitors. For example?if you had 50 optins and 1000 unique visitors, your conversion rate is 5%.

Next, if 10 of these leads (optins) generated $10 each in sales, then you made $100?still with me?

If you made $100 and have 1000 unique visitors, then your visitor value is $.10 per visitor.

You are better off determining this value at the end of each month as it will change month to month.

But knowing this number is the key to your ad budget for future lead generation.

Lets move on?

If only 10 people out of the 50 leads became customers, then what do you do with the remaining 40 leads?

Its simple?

You get them to do what theyve already done in an effort to boost your visitor value!

Confused? Fear not?all is explained shortly.

If you can get the lead to optin to another form (which theyve already been conditioned to do) and get paid on that optin, then guess what?youve increased your visitor value from a lead that wasnt going to convert into a customer.

This is the power of CPA Networks. They give you the opportunity to increase your visitor value by paying you on form submissions. An excellent way to promote a CPA offer is by simply adding it to the end of a follow-up sequence.

In this article, I showed you how the money isnt in the list, but in what you do with that list?how to determine your visitor value?and how to increase your visitor value with CPA Networks. My goal is for you to determine your visitor value today and take the simple action of adding a CPA offer to the end of your emails and enjoy the returns that come with this.

Keith Baxter is the president of http://www.ModernClick.com, the fastest growing CPA Network online. Modern Click is the perfect network to use when applying Keiths tactics.Make Money Business Opportunity Work From Home Income
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Two Things You Should Know About Health Insurance Quotes

2007-10-31T14:08:00.000-07:00

Finding an affordable health insurance policy can be a tricky thing these days. For one thing, what's "affordable" for one person or family, may be completely out of reach for another. Also, there are many different factors to weigh when you're looking for health insurance coverage. Let's take a look at a few of these factors.

#1. Price - this is pretty much a no-brainer. You can either afford the policy or not. The best thing that you can do is to get several health insurance quotes. Set up a new email address specifically for this reason so you don't get hammered in your primary email box and then simply sort through the quotes. You can do these anonymously with a fake phone number until you get a couple dozen (at least) that are in your price range. After doing this, contact them again directly and start asking specific questions about policy coverage.

#2. What does the policy cover? - Not all health insurance policies are created equal. As a matter of fact, some policies may not measure up to your needs at all. I watched an interview of Michael Moore, the director of the new movie "Sicko", on "Larry King Live" recently and this topic was discussed in depth. You need to make certain that you have at least a minimum amount of coverage for lengthy hospitalization, ambulance and much, much more. You need to get a copy of what each policy actually covers and compare them against each other, while factoring in what coverage you're getting for the price.

Finding affordable health insurance is no different than shopping for any other consumer product. You'll want to know what it covers, how much it covers, what it does NOT cover (exclusions), what are the limitations of the policy and how much does it cost? There are, of course, other factors to look at, but this should give you some general guidelines in your search to find affordable health insurance.

Joe Stewart is a former Health Insurance agent that now provides expert information to others.play casino online
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Motorcycle Riding Tips

2007-10-29T16:43:00.000-07:00

We all have enough "In memory of" patches on our vest and do not wish to add any more. So here are 11 motorcycle riding tips to remind us of the things that can keep us in one piece and out of the hospital.

If you are a novice, sign up for and attend a Motorcycle Safety Foundation course. Not only will this course teach you lots of the things that will help keep you safe but your motorcycle insurance will probably be slightly lower as well and who doesn't want to save on insurance, especially when riding in states with Helmet Optional laws that require large bodily injury coverage to enjoy the right for those who ride to decide.

Remind yourself where your suicide or kill switch is located. This switch, if you realize you are going to have to drop the bike, can save you from having your own motorcycle run over you causing injury.

If you are just learning to ride and live in a highly populated area, have an experienced rider take you and your bike into an area with little or no traffic. A parking lot of a closed business works very well. Neighborhood streets can cause the residents to complain. Ride in this controlled environment until you feel completely in control of the vehicle. Learn how to stop and start easily and smoothly. Learn how long it takes to stop safely it isn't the same as stopping a car.

First-time street riders should choose a time of day when the traffic is at a low. Jumping into rush hour traffic can easily lead to an accident on your very first outing. Select a route that takes you into very low traffic zones such as through neighborhoods, scenic routes and avoid at all cost getting on a freeway until you gain quite a lot of experience.

Never, ever become aggressive toward a car or truck driver. Those cars win every single time in a road rage situation. They are bigger, heavier and have a lot more power. If someone tailgates you, tap your brake lights a few times and if they don't back off, change lanes or give them the road by pulling off to the side

We all know black is the only cool biker color, right? Well, if you are going to be riding at night in a poorly light area, it is much more important to be seen than to be cool, no matter what your friends say! Be sure your lights are bright and clean for maximum visibility but also consider placing reflective tape on the back of your helmet (if you use one) and maybe a glow in the dark patch on your back.

Never trust cages. Car drivers somehow, no matter how loud or how rowdy bikers can be, manage to simply not see us! The blind spot in most cars is sufficiently large for a motorcycle to be completely hidden from view. But other cage drivers simply don't seem to look for us. Unless, of course, they son, daughter, husband or wife happens to ride; unfortunately, we can't tell who those people are and have to be doubly aware of other vehicles than when driving a car.

Never assume that just because there is no turn signal on that car that it isn't going to turn right in front of you. No matter how many other drivers don't use turn signals, ALWAYS use yours and, if you have a passenger during daylight, hand signals can be an extra preventative measure.

You know those trucker bumper stickers that say "If you can't see my mirrors, I can't see you"? Well, use this same common sense when riding. If you can't see the driver's face in the rear view mirror of the vehicle in front of you, chances are they can't see you at all. Stay out of blind spots at all times.

Once you become an experienced rider, when riding on city streets, always allow room for other people's errors. An added safety tip is that you should remain aware of where you would choose to put the scoot down if the need arose. If you get in trouble and have any time at all, select where to lay the motorcycle instead of allowing traffic or the bike to determine that for you. If you can elect to place the bike on the ground, allowing it to move out from between your legs at low speed, you will experience much less road rash than allowing momentum to take you with the motorcycle.

Novice riders should never carry passengers. That comes later with more road experience. The movements of a rider can cause a situation where you can easily lose control, especially at very low speeds.

Above all, plan for safety so you will come home safely to ride again another day. Road rash and accidents costing hundreds of thousands in medical bills are all too common. Be defensive and be aware to avoid losing your bike or worse, your life.

Copyright 2006 Tyler Powers

Tyler Powers is a contributing author and webmaster for http://www.custom-choppers-guide.com . You'll find a wealth of free custom chopper and a motorcycle building tips and resources to help you save time and money at http://www.custom-choppers-guide.com.Make Money Searching The Web
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Powering Up: What To Look For In Software To Drive Your Local Marketing Efforts

2007-10-22T09:33:00.001-07:00

Next year estimates show that companies will spend approximately $950 million on e-mail marketing. Typically we think of e-marketing as the messages we receive in our inboxes from retailers or online vendors, such as Amazon.com, encouraging us to spend more money. More and more non-traditional marketers such as healthcare administrators, however, are using email to drive their business and build relationships and loyalty with their patients.

If patients receive any electronic communication from their health-care provider it is usually an invoice or, more often, to notify them about a problem with their insurance company or their payment. That doesnt create the warm, fuzzy and personalized feeling that we get from Amazon, does it? Amazon makes recommendations on books or movies we might enjoy based on our previous purchases and they address us by our name. They even remember our birthdays.

While Amazon is marketing different messages to consumers than a chiropractor would, the underlying principle is the same. E-mail works, so why arent more health-care providers jumping on board the e-marketing train?

It is simply that they dont know how to use e-mail marketing, understand the technology or how to take advantage of it to build loyalty with their patients. Integrating the right e-marketing tool into your overall communications plan can increase your patient referral base, turn your current patients into promoters of your business and easily provide both current and potential patients with the information and resources they desperately want.

Back to basicshow can I use e-mail to market locally?

Successful marketing goes well beyond an ad in the yellow pages. The best marketers use a combination of different communication vehicles to distribute their message and grow their business. They use their own patients, who are customers in this case, as advocates for their business encouraging them to spread the word to their network of friends and families. This type of marketing has been coined viral marketing.?

Your patients will not just spread positive buzz?about your practice on their own, they need a reason. The reason might be that you provide quality care, have a great rapport with patients, or that your staff is experienced and knowledgeable. These reasons are givenyou must have them to be successful. Todays patients and consumers want more.

Technology has advanced to a point where the general public wants to feel a personal connection and know that they are receiving service that goes beyond the norm. E-mail marketing helps you to provide that feeling. Like Amazon.com, it allows you to personalize the message to the consumer building a connection and forging a relationship.

But, what is your message? What can you send your patients that are not electronic invoices or a question about payment? Surprisingly, you have a lot of options.

One common, and easily implemented, practice is to develop and send a monthly e-newsletter or e-zine to all current patients with a link for them to forward it to their friends, colleagues and family members. The e-publication might feature updates on insurance laws that may impact patients, information about new treatments, or news about your practice. They are cost effective, easy to produce, measurable and will keep patients informed. They can also be personalized to the patient and can include lighter?information such as introductions to staff members or highlights of charity work your practice does to create a link to the community.

Knowing is Half the Battle

Being aware of e-mail as a marketing tool and willing to incorporate it into your business development plans is an essential first step to taking advantage it. Learning how to harness this medium is the next step. It is one that is easily accomplished by knowing your audience and understanding that there are experts out there to help you.

E-mail Service Providers (ESPs) have unique expertise in building e-mail lists, developing compelling message content that will make your patient want to open and read the email, creating templates to add visual flare to the message, monitoring the results of the campaign, and staying compliant with Federal laws such as the CAN-SPAM act regulating e-marketing. They are professional marketers that allow you time to do your job, while they do theirs.

You should look for an ESP that fits your goals and facilitates a seamless transition to e-marketing. Ask potential ESPs these questions to help you make an informed decision.

Do you have a unique IP address for all your clients? An IP address is the unique identifier for every computer on the Internet. Many spammers use a single IP address to send mass e-mail messages violating the CAN SPAM Act. Premium ESPs offer their clients a unique IP address because it helps to increase the rate of delivery to the recipients. Shared IP addresses are common among discount ESPs however you will sacrifice deliverability since you are sharing your reputation with their other clients.

How can you help me reduce the chance my message will be flagged by a SPAM filter? Filters help protect recipients from receiving SPAM messages in their inbox by using trigger words, phrases or symbols to weed out junk email. An ESP should provide you with a tool to check your message for anything that might trigger a filter. If your message cant reach the recipient, the marketing campaign fails.

Does the ESP offer a free trial period? All reputable ESPs offer a penalty-free trial period so customers can review the features before making a decision.

Are the fees in line with industry standards? Most companies charge based on the number of messages sent by the user or the e-mail volume. For volumes under 10,000 e-mail transmissions you should not be paying more than $.03 per transmission depending on the features the ESP includes in the cost. Additional services such as graphic design or Web development are usually billed separately.

What is the duration of the ESPs contract? You should limit your contract to one year or less or have the ability to leave anytime you want to increase your organizations flexibility and management of your e-marketing program.

With just a little knowledge, you can power up?and join the other industries benefiting from e-mail marketing.

Elie Ashery is President and CEO of Gold Lasso, LLC (http://www.goldlasso.com), an email marketing service provider (ESP) that specializes in serving the association, retail, publishing, healthcare and hospitality industries.Work At Home Make Money
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High-Order Co-Occurrence and Search Engines Optimimization (SEO)

2007-10-21T17:42:00.000-07:00

Latent Semantic Analysis is not purely about words. LSA can also be used with other objects, like for example images, events, optically recognized text and as a problem-solving technique (Latent Problem Solving Analysis, LPSA).

Latent Semantic Analysis itself is not co-occurrence. Typically, more than 95% of word-pairs with great similarity will never appear together in a given paragraph. If these words were to cooccur in the same document, their cosine similarity is not high. But with that said, If words never co-occur, their cosine can still be high.

Latent Semantic Analysis neglects the word order. This is another problem. The solution? There is a " Syntagmatic Paradigmatic Model" which is a memory based mechanism that incorporates the word order, but it does preserve the distributional approach. It addresses the problem of word order and polysemy. It is well known that LSA not necessarily accounts terms with different meanings in different contexts or keyword sequences. The different different senses and meanings of a word are not predetermined in any kind of mental lexicon, but because of the generative lexicon, they emerge in the context.

Vectors in Latent Semantic Analysis are context-free, but not the meaning. It is context-dependent. This is a problem. The solution? By combining Latent Semantic Analysis with the Construction-Integration (CI) Model of comprehension, word meanings can be made context sensitive.

Jose Nuez is a Scientific SEO/SEM Specialist. He also also owns and operates Search Engines By Hand an online resource focusing on Search Engines (SE) and Artificial Inteligence (AI).Make Fast Money Online Free Legally
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Van Insurance Quotes -- Find the Right Cover For Your Business

2007-10-20T21:47:00.000-07:00

It is essential to ensure that you can find good value van insurance quotes for your company - the difficulty is that the huge amount of insurance terminology can occasionally make it hard to figure out just what cover you need, and what you don't.

All business owners need to be aware of the two compulsory insurance requirements all. Although they are compulsory, they only apply if you have employees or a van or commercial vehicle. Employers' Liability is the most important of the two; if you have any employees, even if they are on a part-time or casual basis, you have to have this cover. If an employee is injured, or suffers an illness due to work, then this covers the cost of any compensation that you might need to pay out.

Obtain Van Insurance Quotes

You need to have van insurance if you use a van or vehicle in the course of your work - even if you own the car or it is a company van. You need to ensure that your insurance certificate covers you for personal use, as well as business use, if you use it for both. This means extending your existing policy to Class One.

You will need Class Two cover if you want to be able to let other drivers use your commercial vehicle or van for business purposes. Class Three cover is required if you need to use the vehicle for commercial travelling purposes, ie driving to different locations to find customers.

You will require van insurance or commercial vehicle insurance if you have a vehicle or van that is used solely for business purposes. Usually, this type of cover will provide third party cover for any trailer that you attach to the vehicle, and also pay for a courtesy vehicle while yours is being repaired.

Another option for van insurance is goods in transit cover. This is worth considering if you have to transport goods across the country as it covers these for loss, theft or damage, regardless of whether the goods were being carried in your own vehicle, by post, courier or road haulier you can find good van insurance quotes online. The insurance policy also needs to cover you on other journeys that you make for business purposes, including trips to the cash and carry and door-to-door deliveries.

Peter Fitzpatrick is a Marketing Professional for many of the UK's Leading Commercial Insurance companies. With 20 years worth of commercial insurance experience, for companies including: Norwich Union, Churchill and Zurich. To learn more on van insurance quotes visit his website http://www.van-insurance-britain.co.uk Affiliate Make Money Our Program
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Overcoming Your Husband's Objections To Telecommuting

2007-10-19T16:21:00.000-07:00

If you are an aspiring work from home mom, you may have already heard these common objections from your husband (and perhaps that nagging mother in law):

We shouldn't have to pay for an extra phone line.
We can't afford to upgrade the computer.
The company should pay for the transcription equipment.
You will be wasting your time and not making a "real" income.
Why can't you keep your "real job" / get a "real job"?
So how can you overcome these objections? It's simple.

The secret is in numbers. Men understand figures and costs.

If you are presently working outside of the home, what kind of expenses do you have?

You may have car insurance on a second car you wouldn't need. Add in the cost of routine maintenance, gas, repairs, eating out at lunch time, that coffee you grab on the way to work, professional clothing, dry cleaning, a second cell phone, and if you have children, DAYCARE! Note that these expenses are ongoing.

Now compare that to getting started with a telecommuting company as an independent contractor.

Once you have your home office set up, your only monthly expenses will be the added telephone line (if required), high speed internet (most people like to have that anyway), and the electricity you are using (which is a very minimal amount).

Not everyone has these figures readily available, so I thought I would ask my good friend to share her monthly expenses from when she worked outside of the home as compared to what her current expenses are.

Working Outside of the Home

Gas - $78 (drives an average of 30 miles a day, or 650 miles a month)
Insurance on second vehicle - $107
Car payment on second vehicle - $289
Maintenance allowance $7.00 (towards the cost of routine oil changes)
Daycare (1 kid) - $540
Clothing - $60 (towards a yearly budget)
Cell Phone - $80
Lunches - $130 (She ate out roughly three times a week)
Coffee $76 (She stopped every day at Starbucks for a __mocha)
TOTAL MONTHLY EXPENSES - $1367

INCOME - $2080 at 40 hours per week and $12/hour

PROFIT only $713 for an entire month!

Working from Home

The car was sold, so she eliminated the costs of gas, insurance, repairs, and the hefty car payments. Her son no longer went to daycare. She could go to work in her sweats, eliminating the need for work wear. She discontinued her cell phone service as soon as the contract was up and she eats lunch at home and makes her own coffee. She is saving a bunch of money!

However, there are a few expenses she now has to include:

High-speed internet - $39
Second phone line - $25
Coffee from home - $20
Lunches at home - $60

Now we will calculate her income at a slightly lower hourly rate, as telecommute jobs typically pay around $9/hour. To be realistic, we will also reduce the working hours to 30, as that is more typical of working from home.

TOTAL MONTHLY EXPENSES - $144

INCOME - $1170 at 30 hours per week

PROFIT $1026 for an entire month!

What? More profit? Working less hours? What does that ultimately equate to?

A happier mom, which means a happier house because anyone who can work less and keep more of their paycheck will want to jump for joy!
Nell Taliercio is the owner and founder of http://www.telecommutingmoms.com which is a leading resource website with work at home jobs and everything a telecommuting mom would need. Come visit us todayBusiness Make Money Now Online Onlinedealsspotter
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